![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/3135c11a-06f2-4643-8032-19c6fb489fbb_rw_1920.jpg?h=bb6e5ade2eb98f8cf8ad527e66236b3c)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/d07a3b1e-4939-4f76-93be-e17a5bf068dd_rw_1920.jpg?h=4113c43c085a706cc17912bba9137830)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/10df8deb-68d0-4db6-b90f-1ce98ee3a0f9_rw_1920.png?h=deefb275d0ac59f32e2dd0584e0f2ce7)
A Marca desenvolvida para o escritório de advocacia consolida a visão renovadora da sociedade alinhada à experiência de seus sócios, adequada aos valores tradicionais do âmbito jurídico para evidenciar o respeito, o compromisso e a especialização da firma.
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/ec735c9e-a3ba-418f-a4eb-74e539e954f4_rw_1920.jpg?h=7ee597a4f51535e42a592a4fed2420ee)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/8c0df6c0-54c6-4bb5-8205-4d90b2e7415c_rw_1920.jpg?h=e9d19efa7133c8fdcd29ed8b1d5bd989)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/9b29d46b-7d96-4c4f-b642-34f62ac3da00_rw_1920.jpg?h=b953c3949acc189799f9b2e79b8f4877)
O Plano Estratégico de Marca contemplou sua essência, posicionamento, atributos, e além do direcionamento visual completo também definiu a personalidade de marca que permeia todos os pontos de contato.
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/bea257e9-74db-45c4-b553-cc16487ada85_rw_1920.jpg?h=8a05908af079108cd562a7070515c630)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/43a59a58-f563-4db4-b09b-35bde7008aa3_rw_1920.jpg?h=80c2c7a22f4d04b7a4f830db24285fb5)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/572f0fc8-be01-4704-b79a-2187d4ec11b8_rw_1920.jpg?h=7d924f18ecc2b9a1a4cff07d28d6f838)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/39c74ad3-f3e4-4765-bfbc-8b077ca02840_rw_1920.jpg?h=b499158fdce88d4cd487b3c984bd237d)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/9e37e9af-d367-415a-9451-ab6e3b7102b9_rw_1920.png?h=a252f70dc4a25974b8c27fbf75c77fc0)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/db2da66e-57e5-45a6-a450-ce07bda23463_rw_1920.png?h=56528798cb45acf1a2d95678a59b5114)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/2d524798-b099-4d47-997d-55547950c306_rw_1920.jpg?h=98e2c3be574ffba09a2c1949131f6197)
Em análise estratégica de público e cenário por matriz SWOT, similares, personas, painéis e outras ferramentas de pesquisa, foram definidas 04 frentes de ação e concebido o planejamento de comunicação e gestão das mídias, incluindo a ativação online e a prestação contínua de serviços e de consultoria.
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/a47be333-77a9-4e92-b5f3-c41454a6d61f_rw_1920.png?h=e28d86d356fcb37cdc7a50b754501d6a)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/ffa95278-0e46-4432-8854-36cd9a3af419_rw_1920.jpg?h=0c2252156d0541f37c94e7a5bbeab078)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/ef16a3b9-56b1-47f1-8f96-4306339ce3bb_rw_1920.png?h=d7ddd135c0dae75b398aac858d9e58b6)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/2ee6c457-d79e-4ece-a84c-f3988a4b919c_rw_1920.png?h=dad16fe7028df93be2c39fcfbe630a8a)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/657ede6b-7de6-4686-a562-c8d2eeaf893f_rw_1920.png?h=83772e7f10e7c801f357ed3f95ac4fbd)
![](https://cdn.myportfolio.com/5aee426288785e1c841c48b3e37a9ba5/90858f06-d332-4921-b6f8-f27b9baeca52_rw_1920.png?h=0cf8277a02e631cf2a39700cbecd84e4)
CLIENTE
BERNARDES & VIANA ADVOGADOS
SERVIÇOS
MARCA / IDENTIDADE VISUAL / ESTRATÉGIA / INSTITUCIONAL / SITE / DESIGN EDITORIAL /
FOTOGRAFIA / MÍDIAS SOCIAIS / CONSULTORIA
MARCA / IDENTIDADE VISUAL / ESTRATÉGIA / INSTITUCIONAL / SITE / DESIGN EDITORIAL /
FOTOGRAFIA / MÍDIAS SOCIAIS / CONSULTORIA
LOCAL
GOIÂNIA
GOIÂNIA
ANO
2017 - 2021
2017 - 2021
PROJETO
IGOR AUGSTROZE
IGOR AUGSTROZE
ASSESSORIA
RAMON MADEIRA
RAMON MADEIRA
PROGRAMAÇÃO
Ian Pucca
Ian Pucca
IMPRESSÃO
Cirgráfica
Cirgráfica